SANDRAH TUBOBERENI, CREATIVE DIRECTOR
Sandrah Tubobereni is the Creative Director of TUBO, a fashion house based in Lagos, Nigeria.
The multi-award-winning and internationally acclaimed fashion designer is best known for her creativity and impact on the traditional African bridal design. Through her designs, Sandrah brings to the fore, an appealing innovation in fashion, a distinct silhouette and chic prêt-à-porter fashion clothing.
As a Summer 2018 alumna of the London College of Fashion, University of Arts; she studied the intricacies of producing a fashion label. She is also an MBA graduate of Coventry University, London where she bagged a distinction in Global Financial Services.
Tubobereni is a blend of creativity and impact, with key focus on not just the business and numbers, but the impact on National Development. Her focus on Community Development and hunger for a better Nigeria entrenches her creativity and ability to do greater things in the industry.
Tubobereni’s vision is to change the world through fashion, elevating the womenswear fashion brand beyond being the runway’s most anticipated pieces to being the wardrobe staple for stylish women all over the world.
As a feminist, she seeks equality and equal opportunities for men and women. Her passion for the empowerment of the youth and women, National development and poverty alleviation waxes strong.
In 2017, TUBO partnered with the Life Changers Foundation as a co-sponsor for their annual charity walkathon. As part of the 2019 National Independence Day celebration in Abuja, TUBO was hosted by the Office of the Secretary to the Government of the Federation, where she volunteered as a judge, alongside Tara Fela Durotoye and Richard Mofe Damijo to decide on winners of grants at the National Youth Entrepreneurship Empowerment (NYEE) Summit. She facilitated a Masterclass for beneficiaries of these grants in partnership with the Jimi Tewe Company, where she expressed capacity to mentor and ability to transfer her knowledge of the business of her talent.
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SANDRAH TUBOBERENI’S JOURNEY
INTO THE FASHION SCENE
Tubobereni made her debut into the Nigerian fashion scene in November 2014, switching from a flourishing career in Business Development and Finance; to Fashion. TUBO is a brand that Sandrah Tubobereni built organically, from her bedroom in Dolphin estate, Lagos, with very little to no funds to start with, but just a vision and core values that she was dedicated to. In 2017, she released her first official fashion projection – a collection inspired by the acknowledgement of what a woman embodies – showcasing the TUBO Woman.
Creating a cohesive collection that communicated a visual metaphor of the Fragility, Femininity and Strength of Women, she birthed the anti-fictitious womenswear label. This sophisticated collection received a lot of accolades and carved the brand’s unique space in the Global Fashion industry as it was sought after at home and abroad.